When looking for new business as a contractor, it’s important to show prospective customers that you’re reliable and do good work. How you do that, though, can ultimately decide whether your bid is accepted or rejected.
That’s why case studies are such an essential tool. They help cement your reputation as a competent contractor or subcontractor and build trust.
What is a case study?
Case studies are more than just customer testimonials. They tell a bigger story and focus on specific aspects of the work you’ve performed on specific projects.
At Raken, we use case studies to illustrate how construction companies use our digital project management tools. They help us reach highly competitive prospects who are serious about results and want to see proof that what we do works.
How do you create a construction case study?
Keep track of jobsite data with daily reports and documentation
When you keep detailed records of the work you do on the jobsite, it’s easier to go back and get a clearer picture of the project itself.
With Raken, this is easy, because it enables you to keep detailed documentation and daily reports, complete with photo and video data, all in one easy to access location.
Take photos and videos of the jobsite and construction progress
Speaking of which, by including photos of the jobsites in your case studies, you can give even more context through visual aids. You can easily capture these photos directly in the mobile Raken app.
For an added bonus, you can create timelapse footage of the construction with integrations like HoloBuilder to show the entire project’s progress from start to finish. This is especially compelling to potential customers.
Collect testimonials from customers
Interview your customers about their experience during the process to include in your case studies. Try to collect quotes that reflect the broad spectrum of work you do and how your customers have felt about it.
You can record video interviews with customers (with their permission) and then collect quotations from them during the interview. It’s also standard practice to ask for customer approval prior to publishing the case study as a matter of courtesy.
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Raken in the Real World
See how we use case studies to show off our award-winning field management tools in action.
Why case studies are important in construction
Case studies show real-world results. They demonstrate that you’re a serious company who delivers on promises. Here are a few ways case studies can help you land new business:
Show off your work
There’s no point in being unnecessarily humble when you’re bidding on a project. When submitting a bid, case studies help build confidence in your ability to complete the project as planned by showing, in detail, how you’ve completed similar projects in the past.
Establish your reputation
Happy customers are a massive green flag for potential customers when they’re sifting through bids. The more case studies you collect from customers, the more reliable and trustworthy you appear to possible future customers.
Stand out from the competition
If you have case studies showing a strong rate of customer satisfaction with clear details about how you performed your work in the past, you’ll immediately stand out from competitors who lack those examples.
This helps demonstrate that you’re less of a risk to work with than other companies who, even if they’re great, haven’t clearly shown it.
Document projects in detail with Raken
When you use convenient and reliable digital project management software, your work improves. Explore our features for yourself to see how our all-in-one tool for the field can help you achieve your full potential.